Greeting from LabelCalc!

These newsletters are designed to keep you up to date with what’s going on with nutrition and labeling issues in the food industry, and to let you know about ways to save with LabelCalc.

Industry News

Clipping is Back, Go Coupons!

Inmar CMS Promotion Services reported that coupon redemption is up 10% last quarter compared to the previous year. Companies have been using coupons for marketing purposes since 1887 as a way to offer customers a call to action and an incentive to buy. Other studies report that coupon redemption rates have been shown to increase in times of economic turmoil in the past. Food companies are responding to the increase in redemption by offering more coupons; 5% more than in 2007. While many companies put out coupons to try to peak interest in new products, 22% of consumers reported that their motives in clipping were purely to cut back on grocery bills.

Read full article:Click Here.

To Buy or Not to Buy?

Making a list and checking it twice may have less effect on purchasing decisions than was once thought. Even Generation Y, who is notorious for researching their buying decisions online were shown to make impulse buys in the aisle, and were more likely to be influenced by marketing messages. Of the 1,000 shoppers tracked, 90% made purchases that were unplanned, and 51% of those decisions were made in the aisle. The study also looked at different in-store marketing techniques and their effects on customer purchasing. Results showed that price and end-of-aisle signage had the greatest impact.

Read full Article: Click Here.

The Flavor of Health

Green tea flavored ice cream, pomegranate flavored martinis… they sound yummy and healthy, but only one of the two may be true. Food companies have begun to flavor less healthy foods with flavours that may not carry the health effects that they imply. This can get confusing to consumers who associate green tea cheesecake or gogi berry candy with their related health claims. Food companies are not being deceitful, these products don’t usually try to make health claims, and are not typically promoted as healthy, but the halo of health still looms within their names.

Read full Article: Click Here.

So Sweet

A new study from UC Davis compared the effects of pure fructose to pure glucose in the human body. The results of the study confirmed that while the two sugars contributed to similar amounts of weight gain, subjects given pure fructose had more adverse health effects than those given glucose. Health advocates have been concerned about the use of high fructose corn syrup as a sweetener in foods and beverages for years, yet even with this new evidence it seems unlikely that food companies will change the way the sweeten their products.

Read full Article: Click Here.

FoodCalc/LabelCalc News

Notice Anything New?

FoodCalc, LLC has a new logo, and LabelCalc’s in-house web developer has been hard at work redesigning all of the FoodCalc websites. We are proud to show off our new look, and welcome your feedback. Please send suggestions to alan@foodcalc.com.

Save 10% on Barcodes

Don’t forget that you can get 10% off of all of your UPC and EAN barcodes with our partner Simply Barcodes if you are a LabelCalc client make sure to use the promo code that you can find on the Simply Barcodes landing page.

Get Code: Click Here.

Refer a friend to LabelCalc and get free labels

You know how much you love LabelCalc’s easy to use online nutrition analysis and FDA-compliance services. Why don’t you share it with your colleagues? If you do you could receive free labels for your own company.

Learn How: Click Here.